As the U.S. fashion industry faces a generational shift, consumer priorities pivoted toward affordability and sustainability. Shoppers want stylish clothing without the ethical baggage of fast fashion ushering in an era where off-price fashion is no longer niche, but a strategic economic driver. Enter Kenchen Bharwani.
Meet Kenchen Bharwani: The Mastermind of Off-Price Fashion’s Economic Growth in the United States
