Shoppers are always hunting for the next ‘it’ thing, whether it’s a Uniqlo x JW Anderson shirt, a Rhode lip gloss, or even a Trader Joe’s tote bag. It’s easy to think that status culture and social media are leading modern consumers to search for designer labels and the latest luxury handbag that’s been gifted to every influencer. The reality is a little different. What today’s shoppers are looking for isn’t a status symbol, but the thrill of getting a bargain.
Why Today’s Shoppers Are Still Chasing the Thrill of a Bargain – But It’s Not All About Price Tags
