H&M has reported using AI to identify flood risks and factory closures in Bangladesh and to scale back some production there, while a company press contact said the retailer uses AI to improve visibility, cut waste, and support sustainability goals. Bharwani added that some retailers, including Target, publish detailed factory lists, but full farm-level tracing remains uncommon, with ASOS standing out as a rare example.
Apparel retailers adopt AI as U.S. and Europe tighten supply chain rules
