Off-price fashion is no longer a niche industry operating on the fringes of the fashion world. As consumers grow increasingly conscious of their environmental footprint, the demand for affordable, sustainable clothing continues to surge. In this rapidly evolving landscape, creativity is no longer just about quirky designs or innovative marketing. It’s about meeting consumer needs, driving meaningful change, and staying competitive all while steering clear of the pitfalls of fast fashion.
Creative Solutions, Global Impact: How Kenchen Bharwani Turned Off-Price Fashion Industry Challenges Into Opportunities
