Press

As inflation continues to shape consumer behavior, the off-price fashion market is quietly growing into one of the most resilient segments of retail. In 2024, the U.S. off-price apparel market was valued at over $353 billion, with analysts projecting growth fueled by...

My start wasn’t in a glamorous fashion house, it was in a small, women-owned garment trading and export company. They carried a treasure trove of well-known brands, sourced directly from the very manufacturers who needed help selling off their excess merchandise due...

In an era where consumer discernment is sharper and brand loyalty increasingly influenced by value-driven narratives, fashion consultant Kenchen Bharwani is at the forefront of redefining how shoppers view and trust off-price fashion.

As the U.S. fashion industry faces a generational shift, consumer priorities pivoted toward affordability and sustainability. Shoppers want stylish clothing without the ethical baggage of fast fashion ushering in an era where off-price fashion is no longer niche, but...

Kenchen Bharwani didn’t just find a niche in the fashion industry—she built a movement. For over 17 years, she has been at the forefront of the off-price fashion world, proving that excess inventory isn’t waste; it’s potential waiting to be unlocked.

The off-price fashion segment is set to outgrow its full-price competitor over the next five years. With industry experts like Kenchen Bharwani closing seven-figure unit procurement deals, it may dominate the industry sooner. Known as a trailblazer within the segment,...

Off-price fashion is no longer a niche industry operating on the fringes of the fashion world. As consumers grow increasingly conscious of their environmental footprint, the demand for affordable, sustainable clothing continues to surge. In this rapidly evolving...

Kenchen Bharwani’s expertise in off-price fashion is redefining the way retailers meet consumer preferences while driving significant economic and sustainable impacts. A highly skilled and visionary leader, Kenchen is pioneering advancements in the off-price fashion...

‘Sustainability’ is the biggest buzzword in every industry right now — and fashion is no exception. The fashion industry is one of the world’s biggest contributors to greenhouse gas emissions with a carbon footprint that is larger than aviation and shipping...

The textile and garment industry is dominated by women – 80% of all textile workers globally are women. We’re starting to see a clear pipeline of women throughout the off-price readymade garment sector and textile industry taking charge and spearheading change. Their...

In the dynamic, fast-paced world of fashion, particularly in the off-price sector, success is not just about sourcing great deals; it’s about forming the right connections and staying ahead of market trends. Kenchen Bharwani, a fashion consultant of Indian descent at...

Everyone wants a bargain – especially during uncertain economic climates. Off-price retail has undergone a revolution in recent years, expanding from brick-and-mortar stores to e-commerce. The niche has revitalized itself and attracted a new demographic of...

Have you ever picked up a garment and done a double take on the sticker price? Lots of factors play into the price – and value – of a garment, but the most important is the fabric. The rise of fast fashion means that brands are increasingly turning to low-cost fabric...

Cammi Jeanne, a newly launched ladieswear brand, is getting ahead of the holiday rush by debuting its inaugural collection of Christmas-themed sweatshirts. Launched by Kenchen Bharwani, the collection is posed to be one of the biggest sellers for the 2024 holiday...

In the ever-changing retail landscape, a trend has been gaining momentum, capturing the attention of both savvy shoppers and industry insiders alike – off-price retailing. This transformative concept not only allows consumers to indulge in high-quality merchandise at...

Off-price fashion is getting noticed, even by the biggest competitors in the industry. It’s set to grow five times faster than the full-price fashion segment by 2030, thanks to e-commerce expansions and improved customer experiences in-store.