by zohaibtarar | May 4, 2026 | Press
Social media is changing how we shop, educating everyday consumers on the best type of fabrics to invest in. TikTok has been flooded with videos on conversations around fabric content, durability and garment performance. As shoppers become more educated and focused on...
by zohaibtarar | May 4, 2026 | Press
“The question the industry has always asked is: why is there so much waste?” says Kenchen Bharwani from her New York office, where technical spec sheets share shelf space with fabric swatches from three continents. “I ask a different question. Why is there no one...
by zohaibtarar | May 4, 2026 | Press
It’s easy to feel cynical about fashion as we look towards 2026. Fast fashion appears to be everywhere you look, and social media-fueled trends aren’t slowing down, but not everything is as it seems. Off-price fashion is a quiet revolution within the industry that’s...
by zohaibtarar | Nov 30, 2025 | Publications
Shoppers are always hunting for the next ‘it’ thing, whether it’s a Uniqlo x JW Anderson shirt, a Rhode lip gloss, or even a Trader Joe’s tote bag. It’s easy to think that status culture and social media are leading modern consumers to search for designer labels and...
by zohaibtarar | Sep 19, 2025 | Press
As inflation continues to shape consumer behavior, the off-price fashion market is quietly growing into one of the most resilient segments of retail. In 2024, the U.S. off-price apparel market was valued at over $353 billion, with analysts projecting growth fueled by...
